There was a lot of hype a hoopla about the Bajaj Small car - bajaj's foray into the car market. The car was being dubbed as the first compititor to the Tata Nano. Bajaj did nothing to doze these speculations. When the specifications were out a few days ago the car was said to be cheaper than the Tata Nano and give 35 kmpl to the milegae thirsty Indian car buyer.
However with the launch of the car everything seems different. The competition with the Tata Nano is non existent. The cars looks are head (away) turner and it will be sold in the auto rickshaw dealerships. It has a top speed of 70 kmph and an engine of 200cc, smaller than few of the premium bikes in India.
Bajaj is placing this as an alternate to the Autos and taxi cabs, a new segment in the public transport. But was this always the plan? I am pretty sure Bajaj wanted to develop a small car for the middle class, but looking at the end product decided to place it differently. The families will stay away from the ugly car called the auto-car. The autowala's and cabi's have already rejected the product so Bajaj has a flop on its hand.
hahaha .... i saw the pic of their car and was thinking "Are they serious ?????"
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